In the spring of 2023, Sen. Bob Casey’s re-election campaign made a unique choice: a social-first campaign launch for the senator once described as “oatmeal.” So, how do you get the internet’s attention?

By leveraging the Senator’s underrated humor and internet-famous map of PA, we put together what was called the best launch video of the cycle by one Democratic ad maker — scripted, shot, edited, and launched in 72 hours.